The AI newsletter that tells you when not to use AI.
Everyone tells you to use AI for everything. Every week, in five minutes, we help you understand AI, and yourself, well enough to know where it belongs in your work and life, and where it really doesn’t.
20,047+ professionals read it every week.
They read The Ergon Brief every week
What lands in your inbox
Where AI earns its place
The tasks where it truly saves you time, and how to set it up so it does.
Where it has no business
Where it sounds right and isn’t, and the decisions you should never hand over.
Where you double down
What only you can do, at work and beyond, and how to make room for it.
What readers say
What readers say
Your newsletter is a genuine source of inspiration. The topics are always relevant, never superficial. It has become a weekly appointment I look forward to.
This analysis was so on point that I immediately forwarded it to my executive committee. Not to worry them, but so they would understand the real added value of their teams in the face of AI.
Thank you for these insights, once again so enriching. You have that rare talent of making complex topics both accessible and profound.
Fascinating content, as always. You gave me new frameworks for thinking about my relationship with AI in my daily work.
Your topics are always so interesting and relevant. In 10 minutes of reading, I walk away with concrete ideas I would not have had otherwise.
I shared your latest analysis with three colleagues the very same day. It is not often that a newsletter does that. Keep going.
Thank you for this fascinating content. You answer questions I did not even know I should be asking. That, to me, is the value of a real newsletter.
What I appreciate most: you are not trying to impress. You are trying to make people understand. And that is exactly what I needed.
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The AI that tells you when not to use AI
A free tool to find out where AI belongs in your work, and where it doesn't.